Who drives transformation in society? How do they do it?
In this
compelling book, strategy guru Roger L. Martin and Skoll Foundation
President and CEO Sally R. Osberg describe how social entrepreneurs
target systems that exist in a stable but unjust equilibrium and
transform them into entirely new, superior, and sustainable equilibria.
All of these leaders (call them disrupters, visionaries, or
changemakers) develop, build, and scale their solutions in ways that bring
about the truly revolutionary change that makes the world a fairer and
better place.
The book begins with a probing and useful theory of
social entrepreneurship, moving through history to illuminate what it
is, how it works, and the nature of its role in modern society. The
authors then set out a framework for understanding how successful social
entrepreneurs actually go about producing transformative change. There
are four key stages:
- understanding the world
- envisioning a new future
- building a model for change
- scaling the solution
With both depth
and nuance, Martin and Osberg offer rich examples and personal stories
and share lessons and tools invaluable to anyone who aspires to drive
positive change, whatever the context. "Getting Beyond Better" sets
forth a bold new framework, demonstrating how and why meaningful change
actually happens in the world and providing concrete lessons and a
practical model for businesses, policymakers, civil society
organizations, and individuals who seek to transform our world for good.