All
Bible
Curriculum
Format:
Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
Author:
W Chan Kim
Binding:
Hardcover
Publisher:
HARVARD BUSINESS
ISBN 10:
1591396190
ISBN 13:
9781591396192
Publication Date:
02/2005
Eligible for FREE
Standard Shipping
$29.95
$21
79
Temporarily out of stock, more on the way!
Usually ships in 1-2 business days
Ships from a Cokesbury Connect Partner
Usually ships in 7-10 business days
Usually ships in 3-4 weeks
Want it
tomorrow
?
Order by
and choose Overnight shipping at checkout.
Want it in
two business days
?
Order by
tomorrow
and choose Overnight shipping at checkout.
Want it
Monday
?
Order by
tomorrow
and choose Overnight shipping at checkout.
Qty:
Select Style...
More About This Product
Product Description
Product Specifications
Additional Bible Information
Additional Curriculum/Series Information
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.
This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In the international bestseller
Blue Ocean Strategy
, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade.
Blue Ocean Strategy
presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
Published by Harvard Business Review Press.
Actual Pages:
272
Weight:
1.2 lb.
Language of Text:
English
Length:
9.72
Height:
0.98 in.
Width:
6.42
STAY IN THE KNOW
Sign-Up for Cokesbury News, Sales and Deals
ABOUT SSL CERTIFICATES
© 2018 Cokesbury |
Privacy Statement
Thank you. You will now receive Cokesbury News, Sales and Deals.
There was an error processing your request. Please try again.
The email address you supplied is invalid. Please check the email address and try again.