A social worker from New England . . . a Texas airline pilot . . . a homemaker from California . . . a lawyer who has lived everywhere . . . a quilter in Oregon. What do they have in common? All are on the adventure of their lives. Like many others among the 77 million baby boomers, these men and women don't want to retire from contributing when they retire from their careers. So they are using their time, skills, and resources to make a difference. Written in cooperation with Finishers Project, an umbrella organization that encompasses more than 100 mission organizations, this book will help baby boomers discover a second-half adventure that fits them and counts for eternity.
Market
Mission agencies, churches with seniors ministry, retirees, and baby boomers nearing retirement.
Marketing Plan
- National publicity campaign
- Online e-campaign to key markets
- Author speaking events at conferences
