Path

Success

Path Created with Sketch.

Warning

Path

Error

Cokesbury
Transform Your Business by Being Remarkable
  • By Seth Godin
$17.29
($23.95)
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?
Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.
Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.
You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.
"Purple Cow" launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

Read More

Want it in two business days? Order by 10/16/2019 2:00:00 PM and choose Overnight shipping at checkout. Ships from a Cokesbury Connect Partner.
free shipping iconEligible For Free Shipping
  • Additional Details
    • SKU: 9781591843177
    • Manufacturer: Portfolio
    • Language of Text: English
    • ISBN 13: 9781591843177
    • Publication Date: 11/01/2009
    • Format: Hardcover
    • Author: Seth Godin
    • Page Count: 210
    • Width: 5.20 inches
    • Height: 1.00 inches
    • Length: 7.10 inches
    • Weight: 0.60 pounds
  • Shipping and Returns
    This item is available for return.

    Cokesbury uses a variety of methods for ground shipping. At your request, we can also expedite order shipments for an additional charge. Cokesbury partners with UPS for these expedited deliveries.