64 Shots: Leadership in a Crazy World is a compendium of
value-accelerators for business and life. It is gathered as a 64 shot
method from the astute observations and remarkable life of creative
business leader and iconoclast Kevin Roberts. A provocative figure
traversing the peaks of global commerce, media and sport, Kevin Roberts -
creator of the groundbreaking idea Lovemarks - is recognized as one of
today's most uncompromisingly-positive and inspirational leaders.
In
64 Shots,
Roberts draws on the biggest ideas, toughest experiences and greatest
influences of his life to present 16X4 stripped down, straight-forward
and instantly-absorbable insights on how to bring order to the chaos of
business and life. The punchy insights into winning - hitting readers
lightly jab after jab - are an array of one-liners, sound bites, tweets,
charts, quotes and historical reference points. They are loaded with
Roberts' experience, story, brio, provocation and direction.
The
language is extreme, brimming with the irrepressible attitude and
provocation that fueled Roberts' meteoric career. While there is a
sequence, the 64 shots are stand-alone signposts towards living an
enterprising and winning life. Anyone can dip into the book anywhere and
find value.
The writing is accompanied by (not necessarily
linked to) a visual order of black-and-white photos of leaders in their
cultural fields, some modern, many historical, some famous, and all
personal. This eclectic selection of people are both direct and indirect
influences to Kevin Roberts' life. They all have an interesting - and
some mysterious - connection to concepts of leadership in a crazy world.
Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne
Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo
Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player).
The book is high touch and glossy. It feels like Apple, not Shakespeare. 64 Shots - will you take them?
