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Tipping Point

How Little Things Can Make a Big Difference
  • By Malcolm Gladwell
Product Description
The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly & unexpectedly. Ideas, behavior, messages, & products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters & graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, & the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas & trends, the people who create the phenomenon of word of mouth, & he analyzes fashion trends, smoking, children's television, direct mail, & the early days of the American Revolution for clues about making ideas infectious. He also visits a religious commune, a successful high-tech company, & one of the world's greatest salesmen to show how to start & sustain social epidemics.

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    Product Specs
    • SKU: 9780316346627
    • Manufacturer: Back Bay Books
    • Language of Text: English
    • ISBN 13: 9780316346627
    • ISBN 10: 0316346624
    • Publication Date: 01/01/2002
    • Format: Paperback
    • Author: Malcolm Gladwell
    • Page Count: 304
    • Width: 5.52 inches
    • Height: 0.85 inches
    • Length: 8.36 inches
    • Weight: 0.65 pounds
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