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Cokesbury

Building a Storybrand

Clarify Your Message So Customers Will Listen
  • By Donald E. Miller
Clarify Your Message So Customers Will Listen
  • By Donald E. Miller
$18.99
($24.99)
$18.77
Product Description

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

  • The seven universal story points all humans respond to;
  • The real reason customers make purchases;
  • How to simplify a brand message so people understand it; and
  • How to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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  •   Hardcover ($18.99)
  •   eBook ($18.77)
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  • Additional Details
  • Additional Details
    Product Specs
    • SKU: 9780718033323
    • Manufacturer: Harpercollins Leadership
    • ISBN 13: 9780718033323
    • Publication Date: 10/01/2017
    • Format: Hardcover
    • Author: Donald E. Miller
    • Width: 5.75 inches
    • Height: 0.88 inches
    • Length: 8.63 inches
    • Weight: 0.75 pounds
    • SKU: 9780718033330
    • Manufacturer: Harpercollins Leadership
    • Author: Donald E. Miller
    • ISBN 13: 9780718033330
    • Publication Date: 10/01/2017
    • Format: Electronic Media
    Shipping & Returns
    This item is available for return. Cokesbury uses a variety of methods for ground shipping. At your request, we can also expedite order shipments for an additional charge. Cokesbury partners with UPS for these expedited deliveries.
    This item is not available for return. Cokesbury uses a variety of methods for ground shipping. At your request, we can also expedite order shipments for an additional charge. Cokesbury partners with UPS for these expedited deliveries.