Path Created with Sketch.




FREE SHIPPING Every Day With Purchases Of $60 Or More Of Eligible Items. Online Orders Only.

We apologize, but this product is unavailable. It may be part of a kit or just temporarily discontinued. Please check back later for updates or explore our other available products. We appreciate your understanding.

Brand Equity and Relationship Quality Impact on Brand Resonance

  • By Babu Singh
Product Description
This book delves into the fascinating world of branding, exploring how companies can create long-lasting relationships with their customers through building strong brand equity and nurturing brand relationship quality.

It presents a comprehensive analysis of the impact of brand equity and brand relationship quality on brand resonance, which is the ultimate goal of any successful branding strategy. Drawing on extensive research and real-world examples, the author provides a step-by-step guide to creating brand resonance, from understanding the drivers of brand equity to developing effective brand management strategies.

This book emphasizes the importance of establishing emotional connections with customers through brand personality, brand image and brand loyalty. It also discusses the role of digital marketing and social media in building brand resonance, highlighting the challenges and opportunities that arise from the changing landscape of branding in the digital age.

With its clear, concise writing and practical insights, this book is a must-read for marketers, branding professionals and anyone interested in the power of branding to shape consumer behavior and drive business success.

free shipping iconEligible For Free Shipping
  • Additional Details
  • Additional Details
    Product Specs
    • SKU: 9781805290698
    • Manufacturer: Barbour Publ Inc
    • ISBN 13: 9781805290698
    • Publication Date: 05/25/2023
    • Format: Paperback
    • Author: Babu Singh

    Shipping & Returns
    This item is available for return. Cokesbury uses a variety of methods for ground shipping. At your request, we can also expedite order shipments for an additional charge. Cokesbury partners with UPS for these expedited deliveries.
  • Kit components
    The following items and their quantities are included in the kit product: Brand Equity and Relationship Quality Impact on Brand Resonance

    Quantity Included   Item Format SKU Individual Price