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Cokesbury

Covert Cows and Chick-Fil-A

How Faith, Cows, and Chicken Built an Iconic Brand
  • By Steve Robinson
$20.99
($28.99)
Product Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows will help you...

  • Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.
  • Understand the positive impact of building a business based on biblical principles.
  • Receive an insider's look at the evolution of one of America's most beloved brands.
  • Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

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  • Additional Details
  • Additional Details
    Product Specs
    • SKU: 9781400213160
    • Manufacturer: Thomas Nelson Pub
    • ISBN 13: 9781400213160
    • Publication Date: 06/11/2019
    • Format: Hardcover
    • Author: Steve Robinson
    • Width: 1.00 inches
    • Height: 1.00 inches
    • Length: 1.00 inches
    • Weight: 0.06 pounds

     
    Shipping & Returns
    This item is available for return. Cokesbury uses a variety of methods for ground shipping. At your request, we can also expedite order shipments for an additional charge. Cokesbury partners with UPS for these expedited deliveries.
  • Kit components
    The following items and their quantities are included in the kit product: Covert Cows and Chick-Fil-A

    Quantity Included   Item Format SKU Individual Price