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FMCG Brand Management Case Study

  • By Ram Prakash
Product Description
FMCG Brand Management Case Study" offers a comprehensive analysis of brand management strategies employed by Fast-Moving Consumer Goods (FMCG) companies. This insightful book presents a collection of real-world case studies that delve into the challenges, successes, and best practices in managing FMCG brands in today's dynamic market.

Drawing upon a wealth of industry knowledge and expertise, the book provides an in-depth examination of the various aspects of brand management within the FMCG sector. It explores topics such as brand positioning, brand equity, brand extensions, brand repositioning, brand loyalty, and brand communication. Through the examination of diverse case studies, readers gain valuable insights into the strategies, tactics, and innovative approaches utilized by FMCG companies to build and maintain successful brands.

Each case study offers a unique perspective on the brand management process, presenting a range of industries, market dynamics, and challenges. Readers will learn about the decision-making processes, market research methodologies, and marketing campaigns that have shaped the success of renowned FMCG brands. The book also explores the impact of emerging trends, such as digital marketing, e-commerce, and changing consumer behaviors, on FMCG brand management strategies.

With its practical approach, "FMCG Brand Management Case Study" is an invaluable resource for marketing professionals, brand managers, students, and researchers seeking to enhance their understanding of FMCG brand management. It provides a comprehensive framework and real-world examples that inspire and inform effective brand management strategies in the highly competitive FMCG landscape.

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  • Additional Details
  • Additional Details
    Product Specs
    • SKU: 9781088241950
    • Manufacturer: Barbour Publ Inc
    • Publication Date: 08/10/2023
    • Format: Paperback
    • Author: Ram Prakash
    • ISBN 13: 9781088241950

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