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FREE SHIPPING Every Day With Purchases Of $50 Or More Of Eligible Items. Online Orders Only.
Cokesbury

Brand Now

How to Stand Out in a Crowded, Distracted World
  • By Nick Westergaard
$20.29
($23.00)
Product Description

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you:

  • Create a brand with meaning
  • Reinforce it with the right touchpoints
  • Hone your brand's unique story
  • Share it through engaging content
  • Cultivate a sense of community
  • Craft a coherent experience
  • Stand out with simplicity and transparency

The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

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Temporarily out of stock, more on the way! Ships from a Cokesbury Connect Partner.
  • Additional Details
  • Additional Details
    Product Specs
    • SKU: 9780814439227
    • Manufacturer: AMACOM
    • ISBN 13: 9780814439227
    • Publication Date: 05/01/2018
    • Format: Hardcover
    • Author: Nick Westergaard

     
    Shipping & Returns
    This item is available for return. Cokesbury uses a variety of methods for ground shipping. At your request, we can also expedite order shipments for an additional charge. Cokesbury partners with UPS for these expedited deliveries.