International bestselling author and Stanford
University professor Tina Seelig adapts her wildly popular creativity
course to a practical guide on how to put your best ideas into action.
For
the past fifteen years, Professor Tina Seelig has taught her Stanford
students how to creatively unleash their unique entrepreneurial spirits.
In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality.
Readers
will learn how to work through the four steps of The Invention Cycle:
Imagination (envisioning things that do not yet exist), Creativity
(applying your imagination to address a challenge), Innovation (applying
creativity to generate unique solutions), and Entrepreneurship
(applying innovation, to bring ideas to fruition, where our ideas then
gain the power to inspire the imaginations of others). Using each step
to build upon the last, you can create something much complex,
interesting, and powerful.
Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.
