J. Clif Christopher knows what people think as they pass the offering plate. “We give to lots of charities—I don’t need to donate to the church.” Chances are, many who sit in your congregation think the same thing. Christopher, a former pastor, has consulted with hundreds of churches helping them to discover that people don’t give because we fail to capture their imagination with a compelling vision of the good their giving will achieve. In this book, he shows how to demonstrate the impact of financial gifts and offers realistic guidance on how to ask individuals to increase their giving. His instruction is a perfect read for pastors and stewardship teams.