RED IS THE COLOR . . . of softly glowing candles on a frosty night, bright holly berries, lights on the tree, and the big bow on the festive wreath at your front door. But that's not why red is the color of Christmas. Red is also the color of the blood that Jesus the Redeemer shed on the cross for the sins of the whole world. That beautiful Baby in the manger at Bethlehem was born on earth for a distinct purpose: It wasn't just to teach everyone to be good and love his neighbor, it was to die an agonizing death to ransom each one of us from an eternal death sentence. Red is the color of sacrifice. Red is the color of our rescue. Red is the color of love. Red reminds us of the greatest Gift ever given.