Religion today is in competition with the leisure and entertainment industries. Gen Y, the postmodern generation, is open to spirituality; but most of today's young adults have not been born into faith communities where they feel any lasting allegiance. Studies suggest that for the young, belief in God is an optional matter, a virtual consumer choice. As a result, different trends in worship and worship styles are offered by different churches to suit lifestyles, attitudes, and personal taste. In this comprehensive and lively survey, Bryan Spinks examines postmodern worship trends including hip hop, praise and worship songs, emerging worship, blended worship, the U2 Eucharist service, the Roman Catholic rethinking of Vatican II, contemporary Celtic worship, the Zaire Mass in Africa, liquid worship, Vineyard and Hillsong worship, the snake-handling holiness churches of the American south, and other emerging forms of alternative worship.