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Guerrilla Marketing for Nonprofits

  • By Jay Conrad Levinson
""Levinson, Adkins and Forbes do a great job of pulling back the curtain to reveal the essence of successful marketing for non-profits. They eliminate the mystery and provide very practical tools and insights to help an organization of any size maximize its mission.""
--Ken Winter, Vice President, Church and Partner Services, International Mission Board, Southern Baptist Convention

""Think you don't have time, money, or skills for marketing? Think again. "Guerrilla Marketing for Nonprofits" will thrill you with how easy it can be. Devour "Guerrilla Marketing for Nonprofits" and you'll never be hungry for creative marketing ideas for your good cause again "
--Kivi Leroux Miller, founder of Nonprofit Marketing and author of "The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause.

""Yay, and double yay Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It's all here: everything one needs to practice guerrilla nonprofit marketing - a resource you'll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.""
--Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair, American Marketing Association, Nonprofit Special Interest Group

""Buy this book immediately if you are on a mission to do good in this world. It's jam-packed with concrete ways to effect great changes - even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.""
--Katya Andresen, COO, Network for Good and author of "Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes"

" "Finally, a book on how nonprofits can benefit from the guerrilla marketing mindset This strategic approach, with 250 specific tactics, is custom-made to give nonprofits an edge-even with small budgets and no dedicated marketing staff. Whether you are focused on fundraising, member services or changing the world, the tips in this book will help you succeed ""
--Nedra Kline Weinreich, President, Weinreich Communications and author of "Hands-On Social Marketing: A Step-by-Step Guide"

""At long last, nonprofits have access to guerrilla marketing thinking, strategies, and tactics This book has everything a nonprofit needs to market itself so that it doesn't just survive - it thrives - in today's incredibly competitive and stressed marketplace.""
--Sandra Beckwith, author, "Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions,"

""I'm surprised by how many nonprofit professionals see 'marketing' as a bad word, a practice that is beneath them. For years, I've tried to be an 'interpreter, ' communicating marketing principles in ways nonprofits could understand and accept. Now I can just tell people to get Guerrilla Marketing for Nonprofits It is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals. Guerrilla Marketing for Nonprofits clearly communicates ways to market your nonprofit and conduct effective fundraising initiatives. Read it yourself or buy a copy to give to your favorite cause.""
--Marc A. Pitman, CFCC,

""Within the first two chapters the authors have identified critical issues for nonprofits and 'guerrilla" methods'of approaching them that will peak the interest of any nonprofit leader.""
--Gayle Farley Community Programs & Grants, Oklahoma City Community Foundation

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    Product Specs
    • SKU: 9781599183749
    • Language of Text: English
    • ISBN 13: 9781599183749
    • Publication Date: 07/01/2010
    • Format: Paperback
    • Author: Jay Conrad Levinson
    • Page Count: 336
    • Width: 6.08 inches
    • Height: 0.73 inches
    • Length: 9.08 inches
    • Weight: 1.07 pounds
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