"The Million Bible Challenge is a great ministry tool for those who are nervous or apprehensive about personal evangelism. This program allows you to give a complete copy of the Bible to those people in your life who might not otherwise be exposed to the gospel - your neighbor, the clerk at the dry cleaners, your waiter/waitress."
- Max Lucado, Pastor, Oak Hills Church, San Antonio, TX
"The Million Bible Challenge is an amazing initiative because it encourages us to share the Word of God with people who may not otherwise have the chance to hear the Good News! What an awesome way to spread the Word to those around us!"
- Angela Thomas
"What a fantastic opportunity for the local Christian bookstores and churches to work together to evangelize their community. Imagine the impact we can have on our culture by working together hand-in-hand to reach out to those in our community who need to hear the gospel message."
- Sandi Patty
Nelson's Million Bible Challenge -
A CBA Exclusive
Thomas Nelson announces a campaign exclusive for CBA stores that hits the heart of retailers and who we are as Bible publishers. We propose a challenge that would put a Bible in the hands of one million people. One million people! - In comunities across the country who have never heard or read God's Word.
We're calling this mission, "Nelson's Million Bible Challenge," and it only works if we work together as a team. Here's how: Thomas Nelson will sell the complete NKJV Bible for 85 cents each. The retailer can then sell them two ways; five for five dollars, or a case of 20 for just twenty dollars. By inviting customers to, say, skip lunch for a day and give five Bibles away to five differentpeople. These people might be friends, family, co-workers, or even people they don't know - like the teen at the drive-through, the lady at the dry cleaners, or the person who checks you out at the grocery store.
By encouraging customers and local churches to give Bibles away, we can impact our communities like never before and fulfill our mission of putting the Word of God into the hands of people everywhere. Five complete Bibles for just five dollars, or twenty for only twenty dollars! With retailer and church support, we can impact the lives of one million people by putting a brand new Bible into their hands!